Hot sauce label design is a design style onto itself. These labels have come from simple, food label design such as Tabasco and Franks Red Hot to a whole variety of collectible designs. Many of the hot sauces are just a version of Louisiana Hot sauce - which you can get for about a dollar. The label makes it desirable and even collectible and raises the price to 5 dollars or more. There are a lot of great label designs and it must be fun to come up with a design for this. Just going to the home page of hotsauceworld.com you can see that these sauces are not cheap. Yes you are paying for the sauce but no one would pay that much unless the label had a cool design. Many people do not even ever open the bottles so the design is most important.
Great post, Russ! I'm a fan of hot sauce! I will admit that if I'm in between two different brands, I pick the one with the better label. I think this is true for a lot of products though too.
ReplyDeleteThe label is important if you have no knowledge of the product. If someone tells you one is better than the other you would still go with the one that has the worse label. Having a good label can be the deciding factor for people who don't get hot sauces too often.
ReplyDeleteI would like to see what ones sell the most and compare their label artwork to each other to see if it may have had an impact on the results. I see a lot of images Id expect for a hot sauce, like fire, peppers, and SKULLS, although I wonder if that would be a risk since skulls usually represent poison. Which I bet some of that HOT-HOT SAUCE would destroy your mouth and stomach. Unfortunately my stomach isn’t as strong as it was in my early 20’s so unless I have a box of TUMS near bye I go easy on the HOT SAUCE.
ReplyDeleteRuss,
ReplyDeleteI am a huge fan of hot sauce and anything spicy. My husband and I used to have an online hot sauce store named Planet Pepper. We only had it for a year but it was fun to read and choose the different hot sauce labels and ingredients. We definitely chose certain hot sauces because of their catchy names and the design of their label.
Jen